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The field of body contouring has always been closely linked with device-based technology. From cryolipolysis and laser lipo to radiofrequency and ultrasound, the last two decades have seen an explosion of energy-based devices onto the market designed to help reduce fat, improve cellulite and define and contour the body.
More recently, we have seen technologies such as non-thermal green lasers and high-intensity focused ultrasound (HIFU) emerge, which deliver enhanced efficiency and comfort. Additionally, muscle-stimulating devices now extend beyond simple fat reduction, offering solutions that focus on muscle toning and strengthening, while compression devices provide solutions for lymphatic drainage.
At Hamilton Fraser, we are always aiming to support aesthetic practitioners with the latest insights to navigate this fast-evolving industry. Early in 2024, we identified some of the key emerging aesthetic trends and technologies shaping the market. One of which was advanced technologies in body contouring.
In this article, we will take a look at the cutting-edge body contouring technologies that reflect current market trends and consumer demands.
As the demand for non-invasive procedures continues to soar, fuelled by advancements in technology and a growing wellness trend, staying informed about the latest innovations is essential for aesthetic clinics looking to provide body contouring in their clinics.
Consumers are looking for non-invasive treatment options with minimal downtime to enhance their body shape.
The non-invasive aesthetic treatment market is booming, with global valuations reaching $61.2 billion in 2022. Forecasts suggest a compound annual growth rate (CAGR) of 15.4% through 2030. Similarly, the body contouring devices market, valued at $1.5 billion in 2023, is projected to grow at a CAGR of 14.3% from 2024 to 2030. These figures underscore the shift from traditional invasive procedures like liposuction to non-invasive solutions. In fact, the British Association of Aesthetic Plastic Surgeons (BAAPS) noted a decline in surgery overall in 2023 of 16%, with body procedures like abdominoplasty, also known as the tummy tuck, down 19% and liposuction down 17%. This makes non-surgical advanced body contouring technologies a lucrative and expanding segment for practitioners.
One of the most groundbreaking advancements in body contouring is the use of non-thermal green laser technology, exemplified by devices like the Emerald Laser. This method targets stubborn fat pockets by creating micropores in fat cells, allowing the fatty content to seep out. Unlike cryolipolysis, which destroys fat cells, this technology preserves their functionality, making sure that they continue to contribute to overall metabolic health. The treatment is pain-free, making it an attractive option for patients with a BMI of up to 40. Results can include up to six inches of circumference reduction after a complete course of treatment, typically lasting four to eight weeks.
High-intensity focused ultrasound (HIFU) is an advanced, non-invasive technology widely used in body contouring to target and reduce fat deposits while simultaneously tightening the skin. This technique employs precise ultrasound energy to penetrate deep into the subcutaneous fat layers, generating controlled heat that disrupts fat cells without harming surrounding tissues. The body naturally processes and eliminates these disrupted cells over time, leading to a reduction in fat and a more sculpted appearance. Additionally, HIFU stimulates collagen production in the treated area, enhancing skin elasticity and firmness.
Electromagnetic devices, also known as EMS devices, are now offering options to target muscle as well as fat. With no downtime and the ability to treat areas such as the abdomen, thighs, arms, and buttocks, muscle-stimulating devices are becoming an integral tool for medical practitioners aiming to deliver comprehensive body contouring results. Treatments work in different ways, but essentially, they use controlled electrical impulses to stimulate targeted muscle contractions. By delivering a pulsed electric current to the body externally, EMS devices replicate the natural signals sent by the brain, causing muscles to contract and relax as they would during voluntary movements, such as exercise.
Compression devices represent a novel approach to body contouring by focusing on lymphatic drainage. These technologies use micro-vibration, micro-compression, or pneumatic pressure therapy to stimulate lymphatic circulation, enhance metabolism, and eliminate toxins. Treatments not only improve skin tone and reduce swelling but also help patients achieve a lighter and more sculpted appearance. Popularised by high-profile endorsements, such as Jennifer Aniston’s viral post, these treatments align with the growing wellness movement. Typically, a minimum of 12 sessions is recommended for long-lasting results, making these devices a valuable addition to a holistic body contouring programme.
As exciting as these advancements are, not all treatments are created equal. When introducing new technologies, it’s essential to:
If you are considering adding any new body treatments to your clinic’s offering then make sure you inform your insurer. Failing to amend or update a policy can leave you vulnerable to underinsurance or even result in denied claims when you need coverage the most.
While Hamilton Fraser doesn’t require you to list every laser machine (except laser lipolysis) any significant changes in treatment types should be communicated. Similarly, if you switch to new products or devices, especially in rapidly evolving fields like aesthetics, it’s important to check whether these changes affect your coverage. While broad categories like "laser machines" are generally covered, some specific products might need to be listed or could incur additional premiums.
This is particularly important for treatments in sensitive areas, like genital procedures, which may require additional coverage.
Additional insurance considerations:
“New ways to obtain less invasive body contouring are always going to generate great public interest. It’s essential that if you decide to invest in training and machinery for new treatments, you take some time to make sure that your existing insurance policy still provides the level of cover that you need.
“Any new machinery should be added to your clinic policy, and you should familiarise yourself with the machine guidelines. Most policies have conditions in place regarding routine maintenance of machinery, plus pre-treatment conditions like patch testing. An extensive consultation with patients should be carried out, where you can meet the client’s expectations, as these procedures have better results in conjunction with a balanced, healthy lifestyle. All risks need to be discussed and consented to by the patient. When it comes to a claim or potential claim, it is vital that policy conditions are met. If the conditions have not been adhered to, this may well result in the claim not being covered.”
Emma Bracchi, Senior Client Services Technician
Evolving body contouring technologies open new avenues for practitioners to deliver impactful results.
By embracing these innovations, aesthetic professionals can stay ahead of the curve, providing cutting-edge care that aligns with the latest trends and consumer demands.
Hamilton Fraser supports practitioners with the knowledge and resources needed to make informed decisions in this growing market. For more insights into the latest advancements in aesthetic medicine, explore our Content Hub.
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