In our 2025 trends report, women’s health was identified as one of the key growth areas for aesthetics. We predicted that “the demand for not only intimate health procedures but addressing the impact of hormones on women’s overall health (and skin) will continue to rise”, and a big part of this picture is menopause. As awareness grows and more and more clinics recognise the importance of holistic care that extends beyond traditional treatments, so does demand, making this an ideal time for aesthetic clinics to integrate menopause services into their offerings.
But while this presents an exciting business opportunity, extending services into the menopause space needs to prioritise the patient at its core, and considerations should be given to topics like safeguarding, regulation (are you CQC registered if you are providing certain services?), and scope of practice. That is why Hamilton Fraser is excited to announce the launch of its groundbreaking new insurance extension tailored to meet the needs of medical practitioners providing menopause advice.
In this article, we will explore the key considerations if you are thinking of becoming a “menopause first responder”.
Hamilton Fraser has been proud to partner with Menopause in Aesthetics (now re-branding to Menopause in Practice), and at its 2025 event, our founder and CEO Eddie Hooker sat on a panel entitled “Becoming a menopause first responder: The business case for introducing menopause services into your aesthetics practice.” You can watch the panel discussion below.
The concept of aesthetic practices having the opportunity to be menopause first responders was something MiP founder Charlotte Body came up with. She explains:
"Perimenopause hit me like a sledgehammer. It was only after speaking to various friends that I realised we weren’t getting the answers we deserved from our GPs.
“Eventually, I spoke to my aesthetician, who I’ve been seeing for decades, and she was the one who said, 'You need to get private blood tests done. You deserve answers. You shouldn’t have to suffer like this – no one should.' She was already on her own journey, and sometimes it takes someone else to help us recognise what’s happening in our bodies – especially with perimenopause.
“That’s when I made the connection between menopause and aesthetics. I realised that aesthetic professionals are actually in a great position to be the first responders in this space."
You can listen to our full podcast with Charlotte here.
Menopause has long been an underserved area of healthcare. Many women experience a wide range of symptoms, including skin concerns, weight fluctuations, and hormonal imbalances, yet they struggle to find knowledgeable professionals who can address their needs holistically.
Dr Shirin Lakhani, a GP and aesthetics practitioner who sat on the panel with Eddie, emphasised that even practitioners who do not intend to provide menopause treatments should at least recognise the signs and symptoms. “The most important thing for you to take away is how to recognise the signs and symptoms, what sort of support these women need, and who you can signpost them to,” she stated.
Beyond the ethical and medical necessity, menopause services offer significant business potential. The demographic most affected – women in their 40s and 50s – is already a key customer base for aesthetic clinics.
Esther Fieldgrass, founder of EF Medispa, advised practitioners to approach menopause care strategically. “If you have a clinic without a medical team, consider bringing in specialists for half a day a week to build up your reputation in menopause care,” she suggested.
Moreover, branding and patient education play a pivotal role in successfully integrating menopause services. Vicky Grammatikopoulou, founder of View Aesthetics, emphasised the need for clear communication. “Branding isn’t just about a logo – it’s about sharing your vision and mission. When you show that you genuinely care about your patients, you build long-term trust and loyalty,” she said.
One of the critical elements of adding menopause services to your practice is compliance with regulatory standards. Tracy Jones, an independent prescriber and CQC advisor, was also on the panel. She stressed the importance of CQC registration for clinics offering regulated treatments such as HRT or intimate health procedures. “Becoming CQC registered is not a quick thing. It takes time, preparation, and understanding of when you are transitioning into regulated activity,” she noted.
Safeguarding is another key consideration. Safeguarding is vital to protect both patients and practitioners. As the aesthetics sector expands into sensitive areas such as menopause care, gaps in safeguarding policies and training are becoming increasingly apparent. We carried out a survey to assess what some of these gaps were. You can discover the results and more in our “Ultimate guide to safeguarding in aesthetics”.
Additionally, proper documentation and patient communication are essential to mitigating legal risks. “Most claims we see arise due to a lack of communication between the patient and the practitioner,” Eddie explained. “Spend more time consulting, make sure you take thorough notes, and let patients fully understand their treatment options before making a decision.”
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One key element of adding menopause services to your clinic is having the right insurance coverage.
To support practitioners venturing into this field, Hamilton Fraser has launched a groundbreaking new insurance offering designed for aesthetic medical professionals providing menopause advice. Launched on 7 February 2025, this policy extension under the Hamilton Fraser Medical Malpractice policy, underwritten by Hiscox, covers consultations, prescriptions, and hormone replacement therapy (HRT) advice.
Eddie comments, “The aesthetics industry is rapidly evolving. A decade ago, menopause treatments were hardly discussed in clinics. Most women relied solely on their GP or didn’t recognise the conditions they were experiencing. But times are changing, and insurance providers like us are stepping up to meet these new demands.”
Key features of this new insurance extension include:
Eddie also highlighted the risks of operating without proper insurance:
“It’s easy to get lost in the noise online, with so many quotes and policies available. Practitioners often don’t have clarity on the specific cover they need. That’s why we’re introducing this menopause add-on – to provide tailored protection for medical practitioners offering menopause care.”
You can also read our article on the insurance risks of aesthetic treatments for menopause for more information.
The demand for menopause-related services is surging, making it a prime opportunity for aesthetic clinics to expand their offerings. With Hamilton Fraser leading the way in insurance protection and industry experts emphasising best practices, now is the time to position your practice as a trusted provider of menopause care.
As Eddie puts it, “Our job is to protect practitioners and, in turn, their patients. The menopause add-on is designed to provide tailored protection so that practitioners can confidently offer advice on menopause care while safeguarding their business.”
Applications are now available for those already insured with Hamilton Fraser making sure you are covered as you expand into this vital area of women’s health.
