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In this guest blog for Hamilton Fraser, Aesthetic Nurse Software explores aesthetics industry trends and predictions for the year ahead.
As we approach the end of 2024, it’s the perfect time to reflect on the trends and shifts we’ve seen in the aesthetic industry. At Aesthetic Nurse Software (ANS), we’re privileged to support over 2,500 practitioners across the UK with digital tools to enhance their practices - and in doing so, we’ve gained valuable insights into how the industry is evolving. Let’s dive into some of the key trends from this year and explore their implications for the future of medical aesthetics.
Regenerative medicine continues to gain traction, with treatments like polynucleotides capturing significant attention. These innovative products, which promote skin repair and rejuvenation at a cellular level, have surged in popularity among practitioners and patients alike.
From a software perspective, we’ve observed a notable increase in clinics adding these treatments to their online booking pages. The rise in consent forms being completed for polynucleotide products, such as Plinest®, highlights how quickly clinics are adapting to patient demand for advanced regenerative treatments. This trend underscores the necessity for software that seamlessly integrates new treatment protocols into your booking system and documentation workflows, preparing clinics for the continued growth of regenerative solutions in 2025 and beyond.
2024 saw a growing focus on personalised care for menopause and intimate health - an area that demands the utmost sensitivity and confidentiality. Privacy remains a top priority for patients seeking these treatments, making it essential that clinics have secure solutions in place for patient data.
ANS’s platform provides encrypted storage for patient photos and records which has become indispensable for practitioners offering these services. As demand for these treatments continues to rise, having robust, secure systems in place will remain crucial for building patient trust and confidence.
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While anti wrinkle injections and fillers remain cornerstone treatments for many clinics, the consultation process has evolved. Increasingly, practitioners are focusing on holistic patient care by addressing foundational concerns such as skin health and offering less invasive options first. Understanding patient demographics, such as age and gender, has become essential for practitioners to invest in the treatments that best meet their patients' needs.
ANS’s comprehensive record keeping and consultation tools have proven invaluable in facilitating these deeper discussions. By enabling practitioners to document and track a patient’s journey, ANS helps clinics deliver personalised care that stands out in a competitive market.
The most successful clinics in 2024 weren’t just treating patients—they were engaging them. Practitioners who utilised software features like targeted email marketing and data reporting saw a significant boost in patient retention. These tools allow clinics to remind patients when they are due back, recommend new treatments, and share tailored skincare advice, creating a seamless patient experience.
“At ANS, we’re thrilled to see our customers leverage these features to grow their clinics. And we’re not stopping there—exciting updates like enhanced reporting and expanded marketing tools are just around the corner in 2025 to help clinics achieve even more.”
As the aesthetic industry continues to thrive, ANS is committed to supporting practitioners with innovative tools designed to meet their evolving needs. Here’s a sneak peek at what’s coming:
“We’re excited to work alongside Hamilton Fraser as a trusted partner helping practitioners navigate these changes confidently. Together, we’re not just keeping up with trends—we’re setting the stage for what’s next.”
The aesthetic industry’s landscape is ever changing, and 2024 has been a testament to the power of innovation and adaptability. From the rise of regenerative medicine to the importance of secure, patient-centric software, practitioners are continually finding new ways to elevate their clinics.
As we look ahead to 2025, ANS is proud to lead the charge with solutions that empower clinics to succeed. Here’s to another year of growth, innovation, and making patients feel their best!
Read our article ‘The aesthetics industry: 2024 highlights’ for more 2024 takeaways. For more advice from ANS, read ‘Is your record keeping compliant with best practices?’ and our Q&A with Molly Gaunt of ANS on the importance of technology in aesthetics.
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