Making your mark at conferences in 2020

Attending conferences can enhance your professional and personal development as well as providing tools and skills which cannot always be taught in-house or online. The interactive nature of learning at a conference encourages attendees to dig deeper and develop a greater understanding of their specialty. For aesthetic practitioners looking to gain new skills, share knowledge and meet other like-minded people, conferences provide the optimum opportunity for personal development.

How can I make the most of a conference?

There are a number of ways in which you can make the most out of attending a conference in 2020. All offer opportunities to further your skills as an aesthetics practitioner for the benefit of your aesthetics business.

Networking

One of the most significant reasons for going to conferences is to meet with likeminded people and industry peers; conferences bring together people from different geographical locations and a wide range of backgrounds, who all share a common interest in aesthetics. Successful networking can help advance your career by building new relationships, providing invaluable resources, advice and ‘insider’ knowledge that can, in turn, lead to taking that next step up.

Gaining new skills

Conferences Presenting

Conferences provide a great opportunity to learn new things about the aesthetics industry, whether that be new treatments, techniques and products or business development. They enable you to learn from the best in the business and present the opportunity to ask presenters and demonstrators questions about their work and the rationale behind it, which can ultimately help enhance your own skills. You can use conferences as a platform to get your aesthetics questions answered and attend talks that can help to boost your knowledge and understanding of the sector. Don’t forget to also take plenty of notes that you can refer back to at a later date!

Presenting

Presenting at a conference offers many benefits – it enables you to showcase your knowledge and skills, which can help raise awareness of your brand and services, boosting your professionalism and credibility. It can also help improve your confidence at speaking in front of large crowds. Presenting can be extremely rewarding, but it is important to find your own natural style that works for you and resonates with audience members.

Select an area of expertise and carefully tailor your talk to the conference audience. You may also be able to pre-empt audience questions based on your topic of choice in advance. This can help you to support and provide added value for audience members.

Presenting is also a great opportunity to showcase your skills and business acumen. Why not consider giving out some freebies or flyers as a presentation memento, including your contact details so it is easy for people to get in touch with you once the conference has finished?

Exhibiting

Conferences Exhibit

Many businesses may be put off exhibiting at conferences due to costs, however with the right strategy, exhibiting can be a very profitable option. Exhibiting gives sales teams an unprecedented level of access to important prospects, all without the resentment and apprehension that characterises traditional direct sales. Prospects give up their time voluntarily and enthusiastically at conferences, so it is important to capitalise on this opportunity.

This could be a great place to showcase your clinic and/or expertise and presents a brilliant opportunity to successfully market your business to an engaged audience.

Read our top tips for successful marketing and digital marketing for aesthetic practitioners.

Key conferences in 2020

29 February – 1 March – Aesthetic Medicine Live
Aesthetic Medicine Live offers networking and education for aesthetic practitioners, including the latest treatments and techniques, and presentations from international speakers. Business workshops will also be on offer, with advice on how to run a successful aesthetic practice while keeping up with industry trends.

13 – 14 March Aesthetics Conference and Exhibition (ACE)
ACE offes free education and demonstrations from leading aesthetic practitioners. The conference enables attendees to learn about the latest aesthetic injectables, lasers and aesthetic devices as well as business development, including cosmetic insurance, digital and finance considerations.

5 – 6 June – Facial Aesthetic Conference and Exhibition (FACE)
FACE offers scientific content from experts in non-surgical aesthetics and covers a variety of topics including: injectables, threads, skin, equipment, sexual rejuvenation and hair. The exhibition showcases services and products from the likes of cosmetic insurance specialists Hamilton Fraser and aesthetic manufacturers and distributors such as Dermalux and TSK Laboratory.

 1 – 2  October – Clinical + Cosmetic + Regenerative (CCR) Conference
CCR brings together the non-surgical and surgical worlds to discuss all things clinical, cosmetic and regenerative. It showcases the latest trends and industry challenges in aesthetics, as well as live demonstrations and seminars where practitioners can gain new skills.

12 October – Aesthetics Business Conference (ABC)
ABC is the aesthetics conference focused on the importance of good business practice in the industry, helping practitioners and small businesses grow their practices and increase their personal wealth. Topics include digital marketing, VAT, business planning and insurance, offering education and support for aesthetic practitioners. The full day conference, including CPD accreditation (eight hours), was created to support both established practitioners and budding entrepreneurs in the industry, helping them to take their business to the next level.

Early bird tickets are now available.

Whether you are focused on networking, presenting, exhibiting or just attending, conferences can help aesthetics practitioners build and hone their skill base and network. Conferences range from showcasing the latest aesthetics treatments right the way through to offering business development skills. With an aesthetics event available to meet a range of needs, it’s worth attending a conference tailor made for you as a practitioner in 2020!

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