Top 5 cosmetic dentistry treatments

There’s something rather powerful about a smile; out of all the emotions that can be expressed facially, the smile is by far the most capitulating.

In recent years, many consumers have cottoned-on to the importance of a smile to their overall aesthetic. After all, it is a go-to cosmetic treatment for the rich and famous. In fact, a study conducted by data analysts Kelton Global for Invisalign, suggested that the alignment of teeth could suggest to others the person’s success, popularity, intelligence, and general health.

As its National Smile Month, the largest and longest-running campaign to promote good oral health, we thought we would take a look at the most popular cosmetic dentistry procedures today, and why they are so in demand.

Correcting a ‘gummy smile’

A ‘gummy smile’, which is the common term used to describe the excessive display of gingival tissue in the maxilla when a person smiles, can be a common aesthetic concern. Also called excessive gingival display, it can be corrected in a few ways, including laser treatment, orthodontics and maxillofacial surgery.

However, a more recent treatment that is gaining popularity is botulinum toxin. The neurotoxin targets and relaxes muscles around the mouth, limiting retraction when smiling. The results last between four to six months.

Composite bonding

 Composite bonding, the cosmetic dentistry technique where composite resin is shaped and moulded onto the teeth, is providing patients with the appearance of a straighter, whiter smile.

It can be used to masque chipped or gapped teeth as well as staining. Bonding is becoming more popular due to its minimally invasive nature.

 Invisible braces

Braces are no longer for adolescents; a survey by the British Orthodontic Society revealed a rising number of adults are seeking orthodontic treatment in the UK. For those adults who are looking for a straighter smile, but don’t want a mouth full of wire, there are a number of invisible braces on offer.

Choices include ceramic tooth-coloured brackets, inside braces or clear aligners. However, not all types are suitable for everyone, and some patients may need a more traditional approach.

Tooth Whitening

Who doesn’t want whiter teeth? It’s the ultimate sign of good oral health.

Bleaching gel treatments are as popular as ever, but unfortunately, many are still turning to ‘DIY’ home kits ordered on the internet. This is risky and can lead to issues such as mouth infections, gum recession and tooth nerve damage.

By seeing a dentist, patients can rest assured their teeth are in good hands, and will be given detailed instruction on how to use a mouthguard with an approved bleaching gel.

Also growing in popularity is laser teeth whitening, which can be known as power whitening. In this instance, a bleaching product is coated onto the teeth and then a light or laser is directed onto them to activate the whitening. The treatment takes an hour and promises ‘glowing’ results.


Despite many people now using tooth-whitening pastes, products and treatments, not everyone will get the results they desire. This is where veneers ‘fit in’.

The porcelain shell is fabricated to fit over a prepared tooth. Not only are they used to disguise discolouration, but camouflage worn enamel, uneven alignment or spacing, chips and cracks.

Keeping patients safe

Dentistry trends will continue to grow as more and more people aim to create the perfect smile. But with the continual selling and purchasing of unregulated DIY whitening kits, it’s more important than ever to inform patients of safe options and guide them on their journey to a dazzling smile.

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