Digital Marketing Manager

Borehamwood | Salary: Negotiable | Working hours: Monday-Friday 9am-5.30pm

 

Job description:

Due to growth and expansion our Marketing department have created a brand new position. We are on the lookout for a Digital Marketing Manager to join us and take control of the creation and successful delivery of the Hamilton Fraser Group’s digital marketing strategy.

We are looking for someone who has a passion for digital marketing and is looking to join a growing organisation who can offer you an AMAZING working environment and plenty of opportunities to develop your career.

Some of the things you’ll get up to

  • Design and oversee all aspects of our Digital Marketing strategy
  • Grow our brand(s) influence while also increasing brand loyalty and awareness through optimising our Digital Marketing focus & activity
  • Develop, monitor, & optimise our Digital Marketing & digital campaign budgets
  • Evaluate & optimise important key metrics that affect our Digital Marketing presence & success
  • Plan & execute all Digital Marketing campaigns, including web, SEO/SEM, marketing database, email, social media and advertising.
  • Measure and report on the performance of all Digital Marketing campaigns, with a strong focus on maximising Return on Investment (ROI) & achievement of Key Performance Indicators (KPIs)
  • Plan and manage our social media platforms
  • Design, build and enhance our social media presence across all digital channels
  • Proactively work with & manage, external agencies & business partners to optimise Digital marketing results with a strong focus on setting & delivering agreed measures of success

Management of the Department:

  • Plan and allocate resources to effectively staff and accomplish the work to meet departmental productivity and quality goals
  • Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with Company policies and procedures

 

People Management:

  • Work with Human Resources staff to recruit, interview, select and employ an appropriate number of employees
  • Coach, mentor and develop staff, including overseeing new employee on-boarding and providing career development planning and opportunities

We’d like you to have:

  • A solid understanding & working knowledge of HTML, CSS, and JavaScript is required
  • A minimum of 4 years’ experience in a digital marketing position i.e. proven working experience in multi-channel digital marketing, art direction, and social media management)
  • A strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or advertising campaigns
  • In-depth knowledge of various social media & multi-channel digital marking platforms, best practices, and website analytics
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in setting up and optimising Google Adwords campaigns
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

 

Benefits:

  • Competitive salary
  • Allocated parking space
  • 28 days holiday + bank holiday
  • Flexitime
  • Private healthcare for you and dependents (after one year’s service)
  • Season ticket loans
  • Rental deposit loans

 

Perks:

  • Unlimited free tea’s and coffees
  • Casual dress code
  • Free fruit (delivered every Monday)
  • Industry leading training
  • Reimbursement for professional membership & exam fees. Time off for study
  • Sports and social events

 

About Hamilton Fraser:

Hamilton Fraser are an award winning leader in the property insurance market as well as the cosmetic and aesthetic sector. We administer the mydeposits tenancy deposit scheme, offer financial, legal and redress services as well as being the UK’s largest supplier of cosmetic insurance. We’re growing rapidly by acquisition and market share and have an extensive portfolio of impressive brands, our office is a hive of activity. Located in Borehamwood, with fantastic transport links, we have a dynamic, agile and fun environment where you can expect to develop your career at an accelerated pace and be generously rewarded for your efforts.